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Download/Read Youtility: Why Smart Marketing is Ab

Download/Read Youtility: Why Smart Marketing is Ab

Read online or Download Youtility: Why Smart Marketing is About Help Not Hype (Full PDF ebook with essay, research paper)
by Jay Baer


Product Details

ISBN-13:
9781591846666
Publisher:
Penguin Publishing Group
Publication date:
06/27/2013
Pages:
240
Sales rank:
156,252
Product dimensions:
5.66(w) x 8.68(h) x 0.80(d)
Age Range:
18 Years

Overview

 

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Editorial Reviews

From the Publisher
“In today’s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart.”
—DAVID MEERMAN SCOTT bestselling author of The New Rules of Marketing and PR
 
“What does it actually mean to create ‘engaging’ content? This book delivers both a broader vision and a specific road map to creating content your customers will thank you for.”
—ANN HANDLEY chief content officer, MarketingProfs and coauthor of Content Rules
 
“Useful is the stuff you reach for when you really have a need—this book is the encyclopedia of useful!”
—JOHN JANTSCH author of Duct Tape Marketing and The Referral Engine

Related Subjects

  • ">Consumer Behavior
  • ">Marketing - General & Miscellaneous

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